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Switching to the Mac as a Virtual Professional


Synopsis:
According to Apple Watch on eWeek, “Apple’s retail market share is 14 percent, and two-thirds for PCs costing $1,000 or more.” “Windows desktop PC sales are way down,” writes Joe Wilcox. Stephen Baker, NPD Group vice president of industry analysis states, “in notebooks they’re [Apple] growing two times the market. Windows notebooks are pretty much flat right now.” According to Baker, for the first quarter, Windows notebooks had “zero percent” growth year over year, while by comparison, Apple notebooks had “50 to 60 percent growth.”

More and more virtual assistants are making the move to the Mac platform. In this class, you'll learn the why, how and what about making the switch, and strategies for successful interaction with your clients and prospects. This presentation is a more in-depth version of the presentation Nora delivered as IVAA's Expert of the Month in June 2008. Participants will also be supplied with a Making the Switch planning worksheet for accomplishing their switch to the Mac.

  • Why switch to the Mac platform
    • Cost of doing business
      • Time
      • Money
      • Stress factor
    • Reliability
    • Web 2.0 and universal OS
  • Preparing for a successful migration
    • Timing
    • Tools
    • Special considerations
      • Peripherals
      • PDAs
  • Applications that make the most of your day
      • Documents
      • Time Tracking
      • Diagramming
      • PDFs
      • Text Clean Up
      • Imaging
      • Quick image edits
      • IM
      • Desktop notifications
      • Browsers
      • Windows Media
      • FTP
  • Interacting with clients/prospects who are on a different OS
    • Should you target market differently (no!)
    • Discussing needs with your client
    • Eliminating perceived boundaries
    • The obstacles are only there if you create them

 

Who should attend: Anyone that wants to learn more about what the Mac Operating System has to offer for business owners or what all is involved in switching from a Windows PC to a Mac.

Instructor: Nora Rubinoff

Cost: $99 for group training; $109 for custom one-on-one training
Long distance phone charges may apply. Course is delivered via teleconference and Yugma, requiring that you be on the phone and using a computer with Internet access at the same time.

Class Duration: 2 - 60 minute classes

Dates and times:
Starts promptly at time shown

September 9 and 11, 2008
1:00 - 2:00pm EST

October 14 and 16, 2008
1:00 - 2:00pm EST

Custom One-on-One

 

 

 

 

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