Attention small business owners, entrepreneurs, coaches, speakers, virtual assistants and other virtual professionals!
Marketing That Appeals to Reason Has No Appeal At All
Whether you’re answering the proverbial “What do you do?” networking question, sending an email to a prospect, creating promotional material, your 1-sheet, advertising or direct mail, online or offline, you want your message to get through and get results.
How do you do that, when, in reality, the ultimate goal of most marketing is “remember me when you need me.” How do you create marketing materials and messages that will influence choice in your favor AND stay in the brain long enough to make you top-of-mind when the right time comes?
In “Blah Blah Blah: How to Create Marketing Messages That Are Anything But Boring” Terri Langhans, CSP* will zero in on the four cornerstones that any effective marketing or advertising message must have.
- Three ways your marketing or advertising must stand out in order to attract attention.
- The secret of suspense and the power of the reveal in getting prospects to remember your message.
- What works better than facts, logic and reason to influence choice, generate response and build your brand.
- How to bring the benefit to life in a way that brings you more business.